MAESTRO is an Ambient Assisting Living (AAL) research and innovation project whose\nobjective is to build a viable quality assurance service platform of the same name. This paper\nexamines the process of building an effective and sustainable business model and business plan\nfor MAESTRO to address the current and future economic context. The MAESTRO projectââ?¬â?¢s aim\nis to develop an on-line platform that can create and showcase ââ?¬Ë?confidence, trust and reliabilityââ?¬â?¢\nin the emerging marketplace for monitored and self-monitored devices, systems and services\nthat promote health and wellbeing for older people. With the pace and quantity of new\nproducts, services and technologies emerging within the AAL marketplace, it is difficult to\nsource reliable and trustworthy product and service quality information that can underpin\nselection and procurement decision making. The MAESTRO platform is being developed to\naddress this identified gap and market weakness, and it is being co-designed with solution\nproviders, service commissioners and end users across the value chain, within a set of pilot\nprojects in 4 European territories.
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